Topic: marketing impact
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Survey: 87% Use AI Search Summaries, 84% Shop with AI
A large majority of U.S. adults, 87%, regularly read AI-generated summaries in search results, and 84% use AI tools during shopping, indicating a major shift in information gathering and purchasing habits. While AI summaries are a common starting point, many users seek additional information, wit...
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YouTube Reinstates Banned Channels: Advertiser Impact Explained
YouTube is reinstating channels previously banned under old COVID-19 and election rules, marking a major shift in moderation toward free expression. Reinstated channels can monetize content again, expanding ad inventory but raising brand-safety concerns for advertisers. The policy change allows s...
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