Topic: marketing applications

  • Gamification: The Promise and Pitfalls

    Gamification: The Promise and Pitfalls

    Gamification uses game-like elements in non-gaming contexts to boost customer engagement and revenue by enhancing motivation and brand loyalty. Careless implementation can lead to confusion and reduced trust, as misaligned motivational drivers or excessive components may devalue the experience an...

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  • Google’s Gemini AI Can Now Auto-Fill Spreadsheet Cells

    Google’s Gemini AI Can Now Auto-Fill Spreadsheet Cells

    Google Sheets now integrates Gemini AI to automate text generation, enabling tasks like content creation, summarization, and data categorization directly within spreadsheets. The feature is particularly useful for marketers and analysts, allowing them to generate targeted ad copy or summarize fee...

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