Topic: market segmentation
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Synology Reverses Drive Limits on New NAS Models
Synology has reversed its restrictive drive compatibility policy on several new NAS models, moving away from a strategy that pushed users toward its more expensive branded drives and allowing for greater hardware flexibility and cost savings. Previously, using non-verified drives triggered system...
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The Evolving Funnel: From Visibility to Invisibility
The marketing funnel is now driven by AI, analyzing user prompts for intent and forming real-time, dynamic cohorts instead of relying on traditional tracking methods like cookies or demographics. Emerging AI-driven concepts like prompt fingerprints, embedding fingerprints, and intent vector biddi...
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Fix Your Buyer Persona Gap to Win More Customers
Standard buyer personas often fail because they rely on basic demographics and lack the nuanced details of consumers' multifaceted identities, leading to campaigns that don't resonate and miss opportunities with underrepresented groups. Consumer identities, such as race, culture, language, and pe...
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iPhone Air Review: Small Changes, Big Impact
The iPhone Air is a premium device positioned between the standard and Pro models, costing $999 and prioritizing portability over raw specs or cost savings. It makes deliberate trade-offs, sacrificing some features of the base iPhone to achieve a lightweight, compact form factor for users who val...
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