Topic: Leveraging Influencers
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Fortnite Big Bang: Perfection of Internet Marketing
Fortnite's 'The Big Bang' event, marking the end of Chapter 4, was a digital marketing triumph by Epic Games. They built hype through teasers and social media, creating a global buzz. Eminem's surprise performance and Lego's Fortnite entry showcased their strategy to engage diverse audiences, while the Rocket League crossover hinted at a unified gaming universe. Epic's data-driven, innovative approach exemplifies how to build a strong game community.
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