Topic: Leveraging Influencers

Fortnite Big Bang: Perfection of Internet Marketing

Fortnite's 'The Big Bang' event, marking the end of Chapter 4, was a digital marketing triumph by Epic Games. They built hype through teasers and social media, creating a global buzz. Eminem's surprise performance and Lego's Fortnite entry showcased their strategy to engage diverse audiences, while the Rocket League crossover hinted at a unified gaming universe. Epic's data-driven, innovative approach exemplifies how to build a strong game community.