Topic: interactive play
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Lego's New Smart Brick: A Digital Brain for the Iconic Toy
Lego has launched a new Smart Play system featuring a central Smart Brick that adds sound and light effects to physical builds without requiring a screen, using sensors and connectivity. The initial launch includes three Star Wars-themed sets, such as Luke's X-Wing and a Throne Room Duel set, whi...
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CES 2026: Why Bricks Are My Most Anticipated Tech
Lego is making a surprising appearance at CES 2026, signaling a major shift from its traditional low-tech identity towards blending physical play with digital innovation. The company is rumored to be unveiling a platform called "Smart Play," which would use embedded sensors and scannable tags to ...
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Are Lego's Smart Bricks a Misstep?
Lego's new Smart Play system faces criticism for its high cost and simplified set designs, which compromise the building experience for the technology. The system's audio quality is underwhelming, with generic engine sounds and synthesized character voices that fail to capture the distinct person...
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