Topic: information ecosystem sustainability

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  • The Great Decoupling Reshapes Digital Discovery
    July 28, 2025
    65%

    The Great Decoupling Reshapes Digital Discovery

    A quiet revolution called the Great Decoupling reshapes the internet. Search visibility no longer guarantees website visits, as Google's AI Overviews now provide direct answers. Publishers face plummeting traffic, forcing them to adapt: optimize for AI, build unique experiences, or forge direct reader relationships. This fundamental shift redefines the web's core economic bargain.

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Implications for Advertisers and Publishers (1) zero-click searches (1) ai impact search (1) agentic web (1) great decoupling (1) googles transformation (1) search generative experience sge (1)
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