Topic: influencer investments

  • A Year After Trump's Win, Democrats Still Struggle Online

    A Year After Trump's Win, Democrats Still Struggle Online

    The Democratic Party continues to struggle with a rigid, top-down digital strategy that hinders authentic voter engagement, despite internal reviews and investments in influencer partnerships. Initiatives like the DNC's "Daily Blueprint" YouTube show have failed to attract significant viewership,...

    Read More »
  • MrBeast Acquires a Banking App

    MrBeast Acquires a Banking App

    Beast Industries, owned by YouTube star MrBeast, has acquired the teen-focused banking app Step, marking its first major move into financial services. The acquisition aligns with MrBeast's plan to launch a personal finance channel, leveraging his massive, young audience to promote the youth-orien...

    Read More »