Topic: industry communication
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Maxon Breaks Silence on Its AI Tool Controversy
Maxon clarified its new AI tool, MDT, will be a standalone product, not a feature integrated directly into ZBrush, though it will connect to their software ecosystem. The company assured users that MDT uses a third-party AI agent, meaning it was not trained on artwork from the Maxon community, ad...
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ChatGPT Ad CPMs & Analytics Insights
ChatGPT is launching premium-priced ads with a $60 CPM, but offers advertisers extremely limited reporting, positioning it as a brand awareness channel rather than for direct response. The high cost and lack of conversion tracking make ChatGPT ads a risky investment, dividing marketing profession...
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Apple Music to Label AI-Generated Tracks, Report Says
Apple Music is introducing optional metadata tags for labels and distributors to disclose when AI is used in key track components like artwork, music, or lyrics. This voluntary, opt-in approach places disclosure responsibility on content providers, a strategy also being adopted by competitor Spot...
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Google Shopping API Shutdown Threatens Ad Delivery
Google is mandating a migration from older Content API versions to the new unified Merchant API, with deadlines in February and August 2024; failure to migrate will cause Shopping and Performance Max campaigns to stop running. A critical risk is that custom feed labels used for campaign organizat...
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