Topic: impressions decline
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Black Friday 2025: Higher Prices, Same Hype
Digital advertising costs rose significantly during Black Friday 2025, with overall spend increasing by about 17%, while total impressions declined, making visibility more expensive. Despite higher costs, user engagement remained strong, with click-through rates and total clicks increasing, indic...
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Google Search Ranking & Position Tracking: The Current Chaos Explained
Google and third-party SEO tools are experiencing reporting issues with organic search metrics due to Google removing the option to display 100 results per page. This change has disrupted external rank tracking tools that relied on scraping large result sets, forcing them to adapt their methods a...
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Google's Search Update Disrupts Key SEO Tools
Google has potentially removed the &num=100 URL parameter, which previously allowed users to display 100 search results per page, causing disruption in the SEO industry. This change has led to immediate issues with rank-tracking tools, including outages and increased data retrieval costs, and may...
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