Topic: image best practices
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Google Reveals How It Chooses Search & Discover Thumbnails
Google has clarified that publishers can use both schema.org structured data and the Open Graph `og:image` meta tag to suggest a preferred thumbnail for search and Discover listings. The guidance outlines three specific methods: using the `primaryImageOfPage` property in WebPage schema, attaching...
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Powerful Images for Social Media Engagement
Visual content drives higher social media engagement, requiring brands to create compelling, value-driven visuals that stand out rather than blend in. An effective image strategy involves answering key questions about unique knowledge, audience experience, and insider perspectives to craft purpos...
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