Topic: human bias

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  • Struggling With AI ROI? The Human-Centric Solution
    October 5, 2025
    80%

    Struggling With AI ROI? The Human-Centric Solution

    A recent MIT study found that up to 95% of enterprise AI projects fail to deliver meaningful results, highlighting widespread underperformance in generating ROI. Research identifies a critical trust gap, with businesses rapidly adopting AI but lacking confidence in its reliability, exacerbated by...

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  • AI's Impact: How Shopping, Marketing, and Tech Stacks Are Evolving
    September 3, 2025
    75%

    AI's Impact: How Shopping, Marketing, and Tech Stacks Are Evolving

    AI is fundamentally restructuring shopping, marketing, and tech infrastructure by acting as a primary filter and decision-maker in consumer purchases, making product differentiation essential. Marketers must now optimize for both human psychology and machine logic, balancing automation with strat...

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