Topic: gtm systems
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Top 10 Takeaways from the September MarTech Conference
AI is compelling companies to adopt rigorous data governance, as its effectiveness depends on high-quality data, turning AI projects into opportunities for foundational data cleaning. Marketing roles are evolving to require a hybrid of technical, ethical, and storytelling skills to bridge machine...
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Align Your Organization for the AI Era
Preparing for AI requires a fundamental shift in data management, team collaboration, and leadership, focusing on data quality, organizational alignment, and cultural readiness to avoid accelerating existing dysfunctions. Clean, standardized data is essential for effective AI, as poor data leads ...
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