Topic: great decoupling
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The Great Decoupling Reshapes Digital Discovery
A quiet revolution called the Great Decoupling reshapes the internet. Search visibility no longer guarantees website visits, as Google's AI Overviews now provide direct answers. Publishers face plummeting traffic, forcing them to adapt: optimize for AI, build unique experiences, or forge direct reader relationships. This fundamental shift redefines the web's core economic bargain.
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The Great SEO Normalization is Here
The era of prioritizing high-volume, low-value SEO traffic is over, as Google's AI updates and algorithm changes now penalize generic content and scaled content abuse, leading to significant declines in top-of-funnel traffic. AI Overviews and models like ChatGPT are consuming clicks for informati...
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Google's Search Update Disrupts Key SEO Tools
Google has potentially removed the &num=100 URL parameter, which previously allowed users to display 100 search results per page, causing disruption in the SEO industry. This change has led to immediate issues with rank-tracking tools, including outages and increased data retrieval costs, and may...
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