Topic: google research
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Google's 2025 Holiday Report: 4 Key Email Marketing Takeaways
The 2025 holiday shopper is defined by deliberate, research-driven behavior, with 63% prioritizing the best deal and 61% using five or more touchpoints, aligning with Competitive and Methodical buyer cognitive styles. Effective marketing must address three core shopper priorities—right price, pro...
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Google AI Detects Malware That Morphs During Attacks
Google has identified a new generation of AI-powered malware that rewrites its own code during attacks, making it more resilient and harder to detect by dynamically altering behavior and evading security systems. Several malware families, such as FRUITSHELL, PROMPTFLUX, and PROMPTLOCK, are active...
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Dozens of organizations hit in Oracle-linked data breach
A major data breach affecting multiple organizations has been linked to security vulnerabilities in Oracle's E-Business Suite, exploited by the Russia-linked Clop ransomware gang to steal sensitive corporate data. Oracle confirmed that hackers are using a zero-day vulnerability, which can be expl...
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DeepSeek's "Sparse Attention" Cuts AI Costs Dramatically
DeepSeek has developed "Sparse Attention" technology to reduce AI computational costs, addressing hardware limitations due to export restrictions on advanced chips. The company claims its implementation achieves "fine-grained sparse attention" for the first time, leading to a 50% reduction in API...
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Google's AI Now Understands What You Really Want
Google is using AI to help recommender systems interpret subjective user preferences, like "funny" or "cute," by bridging the semantic gap between human language and machine processing. The research employs an adapted technique called Concept Activation Vectors (CAVs) to translate individual user...
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Google's Vision: Search Intent Beyond Queries
Google is developing on-device AI for search that anticipates user intent from behavior, aiming to enhance speed, privacy, and cost-efficiency compared to cloud-based systems. A breakthrough method decomposes intent understanding into two steps: summarizing individual screen interactions, then sy...
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Nobel Prize Honors Pioneers of Quantum Computing
The 2025 Nobel Prize in Physics was awarded to John Clarke, Michel Devoret, and John Martinis for their foundational 1980s experiments that first demonstrated quantum tunneling in a physical circuit, moving the concept from theory to practical proof. Their discoveries laid the groundwork for mode...
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