Topic: geographic performance

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  • Master PPC Reporting with GA4 and Looker Studio
    February 20, 2026
    65%

    Master PPC Reporting with GA4 and Looker Studio

    GA4 serves as a foundational data repository for tracking user interactions, but it is not designed for polished, stakeholder-friendly reporting. Looker Studio transforms raw GA4 and advertising data into interactive dashboards, providing unified cross-channel views and deeper insights into campa...

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  • Organic Traffic Down? Segment Your Data to Find Out Why
    December 9, 2025
    58%

    Organic Traffic Down? Segment Your Data to Find Out Why

    Before investigating an SEO traffic drop, confirm it's an SEO issue by ruling out other causes like tracking errors, brand visibility changes, external market trends, or paid search cannibalization. To diagnose a confirmed SEO issue, segment data by specific URLs and underperforming search querie...

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Related Topics

data visualization (1) performance marketing (1) Organic Traffic (1) data storytelling (1) google search console (1) waste reduction (1) user intent (1) ppc reporting (1)