Topic: gaming division

  • Microsoft's Xbox Price Hikes, Studio Closures Driven by Profit Goals

    Microsoft's Xbox Price Hikes, Studio Closures Driven by Profit Goals

    Microsoft's Xbox division is implementing price increases, studio shutdowns, and layoffs to meet a new corporate mandate for a 30% profit margin, set by CFO Amy Hood in late 2023. This target is significantly higher than the industry's typical 17-22% margin and more than double Xbox's 12% margin ...

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  • Microsoft's Gaming Chief Vows Zero Tolerance for Bad AI

    Microsoft's Gaming Chief Vows Zero Tolerance for Bad AI

    Microsoft's new gaming head, Asha Sharma, has taken a firm stance against "soulless AI slop," emphasizing that great games are human-crafted art supported by technology, not replaced by it. The gaming community is deeply divided on AI, with some studios facing backlash for its use, while other in...

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