Topic: freshness signals
-
Why Your Evergreen Content Is Dying in the AI Era
The rise of AI search platforms has drastically shortened the lifespan of evergreen content, requiring regular updates every few months to maintain visibility. To adapt, content should be treated with a default 90-day shelf life, integrated into a refresh system with scheduled audits and updates ...
Read More » -
Google's Liz Reid: User Data Key to Search Quality
Google is contesting a court order to share proprietary data, arguing its internal ranking signals and user data are invaluable trade secrets central to its search quality and business. The company asserts that revealing details like its spam scores or indexed URL list would allow competitors to ...
Read More » -
SEO vs. AI Search: 101 Burning Questions Answered
SEO focuses on ranking within Google's index, while AI search optimization involves systems like ChatGPT that synthesize information and generate answers, operating under different rules. AI systems retrieve far fewer results (38-65) compared to Google's trillions, creating a constrained visibili...
Read More »