Topic: experimental design
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How Chimps Make Rational Decisions
Chimpanzees demonstrate rationality by forming and revising beliefs based on evidence, challenging the notion that this trait is uniquely human. Researchers found that chimps can update their decisions when presented with conflicting information, showing cognitive flexibility akin to human reason...
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AI's True Value: Outcomes Over Adoption
The true value of AI in marketing lies in its ability to deliver measurable business outcomes, such as improved conversion rates and return on ad spend, rather than just technological adoption. Effective measurement requires defining specific performance questions, establishing baselines, and imp...
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The AI Scientist: A New Partner in the Lab
A new class of artificial intelligence is quietly emerging in research labs, moving beyond the role of a simple digital assistant. These systems, dubbed 'AI Scientists,' are being developed to automate large swaths of the research process, from spotting unanswered questions in scientific literature to drafting publishable papers.
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