Topic: ecosystem visibility

  • AI's Search Revolution: A Leader's Action Plan

    AI's Search Revolution: A Leader's Action Plan

    Digital search is transforming as AI integration shifts brand visibility to AI-driven assistants and multimodal tools, driven by technological advances and new user behaviors, particularly among younger demographics. Traditional metrics like keyword rankings are becoming obsolete, with the focus ...

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  • YouTube Unveils New Activation Partners Program

    YouTube Unveils New Activation Partners Program

    YouTube has launched the YouTube Activation Partners program to connect advertisers with vetted third-party specialists for media buying and campaign management on the platform. Qualified partners receive an official badge, signifying Google's endorsement and helping brands identify reliable expe...

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