Topic: digital asset management
-
Unlock AI Marketing Success with DAM
A robust Digital Asset Management (DAM) system is essential for AI marketing success, as it provides the structured, metadata-rich foundation needed for AI to analyze, generate, and personalize content effectively. Modern DAM systems have evolved into central marketing infrastructure, managing wo...
Read More » -
Australia's National Archive Chooses Arcitecta to Preserve Audiovisual Heritage
The National Film and Sound Archive of Australia has selected Arcitecta's Mediaflux platform as its central Digital Asset Management System to modernize the preservation and accessibility of the nation's audiovisual heritage. The platform will address challenges of managing large-scale digital co...
Read More » -
Why the C-Suite Must Prioritize Web Performance Now
Web performance is a critical business function that requires executive attention to bridge the gap between potential and actual outcomes, rather than being treated as a secondary marketing expense. Organizational misalignment often leads to a Digital Performance Gap, where siloed departments res...
Read More » -
Creative Misalignment: The Hidden Threat to Marketing ROI
Marketing teams are increasingly investing in martech solutions to deliver results despite flat budgets, but struggle to maximize these investments due to a disconnect between technology and creative execution. Misalignment between martech and creative teams leads to bottlenecks like delayed camp...
Read More »
