Topic: developer marketing

  • Ex-Israeli Intel Vets Raise $20M to Track Developer Buying Signals

    Ex-Israeli Intel Vets Raise $20M to Track Developer Buying Signals

    Onfire helps software vendors identify developer buying intent by using AI to monitor discussions on platforms like Hacker News and Reddit, linking them to companies and decision-makers. The startup, founded by former members of Israel's elite Unit 8200, recently secured $20 million in funding an...

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  • Asia's B2B Marketing Secrets: 5 Game-Changing Strategies

    Asia's B2B Marketing Secrets: 5 Game-Changing Strategies

    B2B marketing in Asia relies heavily on chat applications like WeChat in China, replacing traditional email and professional networks with integrated communication and CRM tools. Japan has digitized its business card culture using systems like Sansan, transforming physical cards into valuable dat...

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