Topic: data strength

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  • ChatGPT Ad CPMs & Analytics Insights
    January 31, 2026
    81%

    ChatGPT Ad CPMs & Analytics Insights

    ChatGPT is launching premium-priced ads with a $60 CPM, but offers advertisers extremely limited reporting, positioning it as a brand awareness channel rather than for direct response. The high cost and lack of conversion tracking make ChatGPT ads a risky investment, dividing marketing profession...

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  • Turn Google Analytics Into Your Business Growth Engine
    January 30, 2026
    70%

    Turn Google Analytics Into Your Business Growth Engine

    Google Analytics 4 (GA4) is evolving from a reporting tool into a cross-channel measurement platform, aiming to unify data across the entire customer journey for better business decisions. The long-term vision for GA4 is to become an AI-powered growth engine, using artificial intelligence to prov...

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Related Topics

Campaign Optimization (1) competitive differentiation (1) intent-based advertising (1) reporting tools (1) ai performance (1) user journey (1) brand awareness (1) cross-channel measurement (1)