Topic: customer understanding
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The CDP Era is Over: Why Brands Haven't Realized
The traditional Customer Data Platform (CDP) model is becoming obsolete, as brands face unsustainable risks and costs from storing vast amounts of personal data, and should instead prioritize strategic knowledge over exhaustive data ownership. Brands should focus on authoring compelling customer ...
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AI Breaks Marketing's Execution Barriers
AI is automating complex, time-consuming marketing tasks, freeing resources for creative and strategic brand-building work. The plummeting cost of intelligence and analysis enables extensive, low-cost testing and sophisticated personalization previously limited by budget. This democratizes advanc...
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Scale Your Brilliance, Not Your Mediocrity: A Guide to Smart AI
Generative AI in marketing requires strategic integration to enhance human creativity rather than replace it, moving beyond initial hype to practical application. Over-reliance on AI can lead to cognitive debt, reducing critical thinking and problem-solving abilities, while unguided use accelerat...
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