Topic: customer lifetime value clv

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  • Key Metrics to Track for Organic Search Traffic Growth
    June 16, 2025
    90%

    Key Metrics to Track for Organic Search Traffic Growth

    Engagement metrics like time on page and scroll depth are crucial for assessing content performance in AI-driven search environments. Key events such as newsletter sign-ups and product views replace traditional conversions, offering clearer insights into marketing effectiveness. Customer lifetime...

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  • ROAS Is Failing CMOs: Time for a New Metric
    August 19, 2025
    85%

    ROAS Is Failing CMOs: Time for a New Metric

    ROAS provides a short-term view of campaign efficiency but fails to account for long-term business health, profitability, and overall customer value. Overreliance on ROAS discourages investment in top-of-funnel activities and new customer acquisition, prioritizing immediate returns over sustainab...

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Related Topics

user feedback (32) engagement metrics (5) content performance metrics (3) customer acquisition cost cac (2) new customer acquisition (2) roas limitations (1) marketing performance measurement (1) short-term vs long-term metrics (1)