Topic: custom tools
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Scale PPC with AI: Automation Scripts, Data & Custom Tools
PPC advertising is rapidly evolving with AI-driven automation, enabling greater efficiency and strategic possibilities beyond manual optimizations. Cursor is an AI-powered platform that offers script automation, data integration, and custom tool creation, streamlining tasks like bid adjustments a...
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Agentic AI & Vibe Coding: The Future of PPC Management
PPC advertising is evolving from basic automation to intelligent autonomy, driven by agentic AI and vibe coding, which allow AI systems to manage campaigns with less manual oversight. Agentic AI enables autonomous, real-time campaign optimization and execution, shifting the competitive focus for ...
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Microsoft Copilot Now Powered by Anthropic AI
Microsoft's Copilot is integrating Anthropic's AI models, allowing business users to choose between different engines for specific tasks and diversifying its partnerships beyond OpenAI. The integration includes Anthropic's Claude Opus 4.1 for complex reasoning and coding, and Claude Sonnet 4 for ...
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