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February 5, 2026

Google's Core Update Now Impacts Discover Feed

Google has launched a dedicated core update for its Discover feed, initially rolling out to US English users, aimed at improving content quality and personalization systems. This update may shift Discover rankings independently from main web search results, creating a new dynamic for content crea...

February 5, 2026

Google's February 2026 Discover Core Update: What's New

Google launched a major core update for its Discover feed in February 2026, initially for U.S. English users, with plans for a global rollout to improve content selection. The update prioritizes locally relevant content, reduces clickbait, and better surfaces in-depth, original material from topi...

January 5, 2026

December Core Update Boosts Brands in "Best Of" Searches

Google's December core update concluded, rewarding specialized authority and category-specific expertise over generalist content, particularly in product and commercial searches. The update reclassified many "best of" queries as having commercial intent, boosting official brand pages and niche re...

December 29, 2025

Google's December 2025 Core Update Is Complete

Google completed its December 2025 core update, a standard algorithm adjustment aimed at improving the relevance and satisfaction of search results. The update's impact varied widely, causing ranking changes for some websites, and Google advises reviewing performance data but offers no new recove...

December 13, 2025

December SEO Update: Key Trends & Social Data Insights

Google launched its December 2025 core update, a major algorithmic change that will cause search ranking volatility over a three-week rollout period. The company clarified that smaller core updates occur continuously, encouraging proactive, ongoing content improvement rather than waiting for majo...

December 11, 2025

Google's December 2025 Core Update Is Live

Google has launched its third core algorithm update of 2025, a broad adjustment to ranking systems that aims to better surface high-quality, people-first content. The company advises that ranking drops are not penalties and recovery focuses on long-term content improvements, not quick fixes, by f...