Topic: conversion lag
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Master Attribution Paths to Supercharge Your Google Ads
Attribution paths in Google Ads reveal the complete customer journey by showing how different touchpoints contribute to conversions, which is essential for aligning automation with business outcomes. These paths help demonstrate the impact of upper-funnel activities, validate budget reallocations...
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2025 Holiday PPC: Master Bidding, Budgets & Audiences
Start PPC campaigns early, as consumer research begins in October with extended browsing phases leading to holiday purchases, requiring marketers to nurture early intent while preparing for compressed decision-making. Use smart bidding strategies tied to profitability, applying seasonality adjust...
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Master Seasonal Demand Spikes: An Ecommerce Guide
Mastering seasonal demand fluctuations is essential for online retailers to maximize profitability and maintain operational stability by strategically managing bidding, inventory, and cross-departmental coordination. Analyzing historical data and conversion lag helps predict trends and time campa...
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PPC Pulse: AI Insights, Cyber Monday Trends & New Google Tools
AI-powered ad tools like Google's AI Max are evolving to interpret broader user intent, making thoughtful campaign structure and keyword strategy essential for maintaining control and predictable performance. Early Cyber Monday data shows strong consumer engagement with increased ad spending and ...
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Microsoft Ads Now Shows Asset-Level Disapproval Details
Microsoft Ads now uses **asset-level disapprovals**, disabling only the specific non-compliant part of an ad (like an image or headline) instead of the entire ad unit, which helps keep campaigns running and protects ad spend. A new **conversion reporting transparency** metric shows the average ti...
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