Topic: conversational commerce
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Shopify Aims to Integrate Commerce Into Every AI Chat
Shopify has launched the Universal Commerce Protocol (UCP), an open standard developed with Google, enabling AI assistants to connect directly with merchants for sales across platforms like Google AI, Gemini, and ChatGPT, eliminating the need for separate integrations. The protocol standardizes t...
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Microsoft Unveils Copilot Checkout & AI Brand Agents
Microsoft has launched **Copilot Checkout**, a conversational AI feature in the U.S. that allows users to purchase products directly within a chat interface without leaving the site, using partners like PayPal and Shopify. The company also introduced **Brand Agents** for Shopify merchants, which ...
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82% of Marketers Struggle With AI - Here’s the Solution
82% of marketers struggle with AI implementation due to organizational structures that hinder its full potential for targeting and personalization, despite the availability of powerful tools. Automation without human oversight can lead to failures, as illustrated by a chocolate manufacturer's AI-...
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