Topic: contextual understanding

  • Context Over Data: The Key to Personalization

    Context Over Data: The Key to Personalization

    Effective personalization requires understanding the specific context of each customer interaction, not just having data, as a customer's immediate needs can shift dramatically. Scenario-based design tailors experiences by mapping detailed customer situations and goals, then creating distinct pat...

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  • Unlock AI Success with Unstructured Data

    Unlock AI Success with Unstructured Data

    Successfully scaling AI requires a strategic focus on data preparation, model tuning, and clear business objectives, with a foundational need to first make structured data consumable before tackling unstructured data. Effective implementation often requires specialized, embedded technical partner...

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  • Google's Plan: Gmail as Your AI Command Center

    Google's Plan: Gmail as Your AI Command Center

    Gmail is evolving from a passive message container into a proactive AI assistant designed to help users manage their lives by interpreting the meaning and context of their emails. This transformation relies on advanced AI that understands personal relationships and priorities to classify informat...

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