Topic: content velocity

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  • CreativeOps and MOps: Why They Must Work Together
    January 9, 2026
    82%

    CreativeOps and MOps: Why They Must Work Together

    The traditional separation between Creative Operations and Marketing Operations is creating inefficiency, as modern marketing technology functions as a single, integrated system that demands unified management. Irreversible trends like budget pressure, exploding content demand, and AI automation ...

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  • Efficiency-First Martech: The Creativity Problem
    December 22, 2025
    72%

    Efficiency-First Martech: The Creativity Problem

    The marketing technology (martech) industry's focus on efficiency and volume often undermines creative quality, as complex tool stacks create operational friction that disrupts the creative flow and turns creators into administrators. Automated, data-driven optimization tools risk a "blandificati...

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Related Topics

organizational structure (1) system architecture (1) AI Integration (1) marketing operations (1) cognitive load (1) creative operations (1) marketing roi (1) marketing budgets (1)