Topic: content demand

October 4, 2025

90%

Marketers Stuck in AI 'Pilot Purgatory'

Marketing teams face a significant gap between AI ambitions and implementation, struggling to move beyond testing to full-scale deployment despite rising content demands. The content demand-production gap has reached 81%, with most leaders reporting increased expectations but nearly half unable t...

Can AI Truly Personalize at Scale?

Consumers demand personalized content, with 71% expecting brands to anticipate their needs, yet only a third feel companies deliver this effectively. Brands struggle with fragmented content systems, manual tasks, and disconnected tools, which hinder personalization at scale despite rising content...

Google Drives 831x More Traffic Than AI Rivals: Report

Google generates 831 times more traffic to publishers than all AI systems combined, though its share of external traffic declined from over 90% in Q2 2024 to 84.1% in Q2 2025. AI bots are rapidly increasing their presence on publisher sites, with the ratio to human visitors intensifying fourfold ...