Topic: competitive edge
-
Google Shopping Ads Add Local Store Location Labels
Google is testing local store location labels within Shopping ads, showing a merchant's city to provide immediate geographical context and tap into consumer preference for local businesses. The labels aim to make ads feel more local and trustworthy, potentially increasing click-through rates and ...
Read More » -
How AI Search Is Reshaping the B2B Buyer Journey
AI-powered search is transforming the B2B buyer journey by providing conversational, synthesized answers to detailed questions, reducing the need for traditional click-throughs and impacting organic traffic patterns. Marketers must adapt by creating authoritative, context-rich content optimized f...
Read More » -
Phillips Machine Tools to Boost UAE Aerospace at AJBAN 2025
Phillips Machine Tools will participate in the AJBAN Defense Industry & Technology Exhibition in Abu Dhabi from September 23–25, 2025, showcasing advanced manufacturing systems, especially for aerospace. The company will demonstrate CNC machining and additive manufacturing technologies to help re...
Read More » -
Google's New AI Model Detects Spam 40x More Effectively
Google introduced the Graph Foundation Model (GFM), an AI breakthrough that detects spam with up to 40x higher accuracy than existing methods by analyzing interconnected data patterns. GFM overcomes limitations of traditional graph neural networks (GNNs) by adapting to new datasets without retrai...
Read More »