Topic: citizen developers
-
Homegrown Martech Tools Are Gaining Popularity Again
Businesses are increasingly adopting custom-built marketing tech, with 25% of new tools now developed in-house, reversing a previous decline in proprietary solutions. The shift is driven by AI-powered development tools enabling "citizen developers" to create tailored solutions without deep progra...
Read More » -
The Truth About AI and Job Loss: What You're Getting Wrong
The impact of AI on employment is more nuanced than alarmist predictions suggest, involving gradual organizational change and strong leadership rather than sudden job losses. Effective AI implementation requires leaders to manage expectations and establish guardrails, especially as citizen develo...
Read More » -
The Truth About AI and Job Loss: Debunking the Myths
The fear of AI causing massive, immediate job losses is exaggerated; instead, organizations need leaders who can set realistic expectations and implement safeguards for AI integration. True AI-driven transformation requires a fundamental redesign of business processes and sustained enterprise-lev...
Read More »
