Topic: capability development
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Why Martech Teams Must Master Diagnostics by 2026
Marketing teams face a pervasive uncertainty about their technology stacks, struggling to differentiate between necessary complexity and inefficiency, which leads to operational friction and system decay. The core problem is a literacy gap, not a tooling gap, where teams lack the diagnostic skill...
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Stop Treating Martech as a Cost Center: AI Changes Everything
Many companies view marketing technology as an expense rather than a strategic driver, with 65% of organizations having underdeveloped capabilities despite the growing market. Key organizational failures include lack of C-suite ownership, complex technology stacks hindering customer connection, a...
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