Topic: campaign performance monitoring
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Outsmart Competitors: A Guide to Paid Search Campaigns
Competitor bidding in paid search is ethically and legally permissible if ad copy avoids trademark infringement and landing pages are transparent to prevent user deception. This strategy can be costly due to high competition and lower relevance, making it most viable for high-margin businesses or...
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Google's AI Marketing Advisor for Advertisers Coming to Chrome
Google unveiled Marketing Advisor, an AI assistant for Chrome that provides real-time guidance and automated optimizations for digital marketing workflows, announced at Google Marketing Live 2025. The AI tool integrates seamlessly with Google accounts and campaigns, offering personalized recommen...
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