Topic: business insights
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Drive Growth with Loyalty-Focused Customer Experiences
Businesses must prioritize loyalty-focused customer experiences for sustainable growth, integrating AI to connect back-office and front-office operations and build emotional connections with customers. A unified data strategy and company-wide customer-first culture are essential, with AI serving ...
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Track AI Search Prompts in Google Search Console
Businesses face a challenge in tracking AI prompts due to the opaque nature of LLMs, which lack the transparent keyword data available in traditional search. Google Search Console is evolving to capture AI-driven queries, and marketers can use techniques like filtering for long, conversational se...
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Google Analytics Adds Unnormalized Benchmarking Data
Google Analytics has expanded its Benchmarking feature with twenty new unnormalized metrics, such as New Users and Total Revenue, enabling businesses to compare actual performance numbers against industry peers. The system calculates fair benchmark ranges using peer group data adjusted for your a...
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WisdomAI Raises $23M to Tackle AI Hallucinations
WisdomAI, founded by ex-Rubrik executive Soham Mazumdar, raised $23M in seed funding to transform enterprise analytics by extracting insights from messy datasets without AI hallucinations. Unlike traditional tools, WisdomAI works directly on raw, unstructured data, enabling natural language queri...
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Salesforce Unveils New Plan to Boost AI Agent Trust
Salesforce is expanding its platform to enhance data, governance, security, and semantics, addressing trust and reliability challenges in AI agents to support widespread adoption. Key new features include Data Cloud Context Indexing for understanding unstructured data, Clean Rooms for secure data...
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