Topic: budget protection
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Stop Competitors From Wasting Your Ad Budget
Competitor-branded searches drain PPC budgets with low conversion rates, requiring negative keywords and platform tools to focus spending on high-intent traffic. Use negative keyword lists and AI campaign brand exclusions to block competitor searches, while monitoring search reports to update exc...
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Google Adds Brand Products to Shopping Campaigns
Google now allows advertisers to directly manage brand inclusion in Standard Shopping campaigns, offering precise control over which brands appear in ads without external tools. This feature, accessible via the Google Ads interface, enables adding or removing brand lists and previewing ad impacts...
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2025 Black Friday: Your Ultimate Affiliate PPC Compliance Guide
Black Friday drives high consumer spending and intense affiliate competition but introduces significant financial risks like coupon fraud and unauthorized brand bidding. Coupon fraud and brand bidding during peak shopping events drain advertising budgets, distort analytics, and increase customer ...
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