Topic: branded searches unique content

Mail Online Loses 56% CTR as AI Overviews Slash Search Traffic

Mail Online's search traffic dropped by 56% when Google's AI Overviews appear, even with top organic rankings, as users rely on AI answers instead of clicking through. AI Overviews drastically reduce click-through rates (CTR), with desktop CTR falling from 13% to below 5% and mobile CTR from 20% ...