Topic: brand rebranding
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HP's Gaming Laptop Branding: What's the Strategy?
HP is rebranding its established Omen gaming laptops and desktops under the HyperX name, a label historically associated with peripherals, which puzzles industry observers. The move is seen as demoting the system-level Omen brand, which has a heritage in computer engineering, beneath an accessory...
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Dell's XPS Revival: A Refreshing Break From AI PC Hype
Dell has officially revived its XPS laptop line, reintroducing the popular XPS 14 and XPS 16 models after discontinuing the brand a year earlier. The revival addresses past user feedback by restoring a physical function row and refining the touchpad, stepping back from controversial design elemen...
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X Rebrands Verified as Premium Business and Organizations
X has rebranded its premium services into two tiers: Premium Business with a gold checkmark for companies and Premium Organizations with a grey checkmark for government bodies. Premium Business offers tools for scaling, including credibility boosts, visibility features, and support, with pricing ...
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The Metaverse Dream Is Fading
Meta is dramatically scaling back its metaverse ambitions after massive financial losses, shifting strategic focus and resources toward artificial intelligence due to a fundamental miscalculation of consumer demand and technology readiness. The initiative failed to gain mainstream traction due to...
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Apple TV's 2026 Update: 4 Major Changes Revealed
The Apple TV 4K is expected to receive a major update in 2026, focusing on deeper integration into the Apple ecosystem as a central hub for smart home management. A key enhancement will be advanced smart home capabilities, featuring tighter HomeKit integration for more intuitive control, automati...
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Apple TV's New Name and Sound: What's Changed?
Apple has launched a new introductory sound and video sequence for its streaming service, now rebranded as Apple TV, to align with the simplified name and replace the previous "Plus"-focused identity. The sound was composed by Finneas, who designed it as a mnemonic to serve as a refreshing pause ...
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Apple Secures $750 Million F1 U.S. Streaming Rights for 5 Years
Starting in 2026, Formula 1 will stream exclusively in the U.S. on Apple TV under a five-year, $750 million agreement, ending ESPN's current rights after 2025. The partnership includes full access to all F1 sessions for Apple TV subscribers at $12.99/month, with some free content available, and i...
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