Topic: bot activity
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Cracker Barrel's Rebrand: A B2B Marketing Lesson
The Cracker Barrel rebranding backlash was largely driven by coordinated bot activity, not organic public opinion, with nearly half of boycott calls originating from inauthentic accounts. B2B branding carries significant emotional weight, as buyers prioritize trustworthiness and reliability due t...
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Google's Search Update Disrupts Key SEO Tools
Google has potentially removed the &num=100 URL parameter, which previously allowed users to display 100 search results per page, causing disruption in the SEO industry. This change has led to immediate issues with rank-tracking tools, including outages and increased data retrieval costs, and may...
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