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Google's Liz Reid: AI is Enhancing, Not Replacing Search

October 5, 2025

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Google's Liz Reid: AI is Enhancing, Not Replacing Search

Google's head of Search, Liz Reid, asserts that AI is enhancing search by adding new interaction methods without replacing core components like blue links and human connections, emphasizing continued opportunities for valuable content creators. AI integration is expanding search capabilities, all...

Why AI Overview Citations Don't Drive Clicks (And How to Fix It)

Citations in Google's AI Overviews do not guarantee website traffic and often underperform traditional blue links in click-through rates, despite boosting brand authority. The top AI Overview citation generates a CTR similar to a blue link in position six, with performance dropping sharply, while...

Google's AI Summaries: Can They Coexist with a Healthy Web?

Google maintains its traditional "10 blue links" model to ensure free access to diverse online content and support web ecosystem health. The company is integrating AI-driven summaries to meet growing user demand for contextual answers and quick insights. Google aims to balance innovation with sou...