Topic: bidding optimization
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Google Ads Launches ROAS Tool for New Customer Valuation
Google Ads has launched a new tool that uses a target return on ad spend (ROAS) to automatically suggest a data-driven conversion value for first-time customers, replacing manual estimates. The tool provides a strategic starting point for bidding but currently lacks real-time, granular adjustment...
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Google Ads Launches VTC Bidding for App Campaigns
Google Ads has introduced a new, explicit bidding option for Android App campaigns that optimizes for view-through conversions, allowing advertisers to target users who install an app after seeing an ad without clicking it. This update reflects a broader industry shift toward measuring campaign i...
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Google Ads Tests View-Through Conversion Optimization for Demand Gen
Google Ads is testing a new optimization tool for Demand Gen campaigns that incorporates view-through conversions into bidding strategies, improving performance for ads that influence behavior without clicks. The feature currently supports YouTube placements for image and video ads, with plans to...
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Google Ads Changes How It Tracks Conversions by Default
Google Ads is changing its default conversion tracking on November 17 to enhance campaign efficiency by reducing wasted ad spend. The update prevents new conversion goals from automatically becoming account-default unless all others in the same category are already defaults, requiring manual sett...
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Microsoft Ads Now Shows Asset-Level Disapproval Details
Microsoft Ads now uses **asset-level disapprovals**, disabling only the specific non-compliant part of an ad (like an image or headline) instead of the entire ad unit, which helps keep campaigns running and protects ad spend. A new **conversion reporting transparency** metric shows the average ti...
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