Topic: behavioral data
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Optimize Your User's Search Journey with Behavioral Data
Behavioral data provides insights into user motivations and obstacles, enabling brands to create more intuitive search experiences across platforms. User engagement signals like dwell time and click-through rates correlate with improved content visibility and ranking in search engines. Analyzing ...
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Measure What Matters: Defining Relevant Traffic
The concept of "relevant traffic" in SEO is often misunderstood as conversion-focused, but it should encompass user engagement, journey progression, and alignment with evolving AI-driven search interfaces. Relying on last-click attribution and conversion metrics limits SEO's strategic role by ign...
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Your DAM Isn't the System of Record Anymore
The traditional DAM is no longer the central hub for content, as modern work happens directly in production tools, creating a fragmented system where the DAM is often updated as an afterthought. Shadow DAMs emerge practically when the official system is disconnected from daily workflows, leading ...
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Adam Mosseri's Spy Denial Video Sparks Backlash
Adam Mosseri, head of Instagram, addressed concerns about phones listening to private conversations by denying audio surveillance and offering alternative explanations for targeted ads. Targeted advertising can result from users' online activities, such as website visits or searches, and data sha...
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AI-Powered Performance Monitoring & Optimization
AI enables real-time monitoring and optimization in digital marketing by identifying issues and automatically responding to campaign metrics, shifting from reactive to proactive management. A session at the free online MarTech Conference on November 4, 2025, moderated by Sara Owens, will explore ...
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