Topic: bankruptcy avoidance
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Cowboy Brand Acquired by New Owner
Cowboy, a Belgian e-bike manufacturer, has been acquired by ReBirth Group Holding, securing its future with new funding to restart production and address a significant order and spare parts backlog. The company faced severe financial strain in 2025, including a damaging frame recall that nearly l...
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Astra CEO Chris Kemp's Aggressive New Strategy
Astra CEO Chris Kemp adopted an unusually aggressive public stance against competitors at a 2025 symposium, breaking from the industry norm of keeping such critiques private. The company has faced significant operational challenges, with five of its seven Rocket 3 launches failing between 2020 an...
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