Topic: automation integration
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The Top PPC Columns of 2025: Expert Insights from Search Engine Land
PPC strategies in 2025 evolved to prioritize strategic precision over budget size, with a focus on eliminating wasteful spending and effectively leveraging automation and tools like Performance Max campaigns. Financial planning became crucial due to rising advertising costs, requiring marketers t...
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Google Ads API v23: Faster Release Cycle for 2026
Google Ads API v23 accelerates the release schedule to deliver new AI-driven tools and automation features faster, focusing on enhanced transparency, granular data, and smarter audience-building. Key updates include improved Performance Max campaign visibility with ad network breakdowns, more det...
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Google Ads Now Uses Merchant Center Videos in Performance Max
Google's Performance Max beta now automatically uses product videos from advertisers' Merchant Centers, streamlining campaign setup and improving creative alignment. This integration addresses a key challenge by sourcing product-specific video content at scale, which is especially beneficial for ...
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xAmplify Acquires Green Cloud to Bridge Australia's ERP Skills Gap
Australia faces a severe digital skills shortage that threatens its digital transformation, productivity, and service delivery, potentially undermining national competitiveness and economic resilience. The skills gap, highlighted in the 2025 Digital Pulse report, affects half of Australian worker...
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Firsttrip & Bangladesh Telecoms Launch Smart Travel Revolution
Firsttrip partners with Bangladesh's top telecom loyalty programs to integrate its AI travel platform, offering smarter and more connected services to millions of users. Members gain exclusive benefits like AI-personalized travel deals, real-time booking, and instant perks by verifying their stat...
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