Topic: Audience Understanding
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How to Get Sponsored on Instagram: What 500+ Marketers Want
Instagram sponsorships depend on building a strong personal brand, understanding your audience, and effective pitching rather than just high follower counts. Brands use two main promotion methods: paid promoted posts via Instagram's ad platform and influencer sponsorships, which involve organic p...
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9 Timeless Marketing Principles That Outlast Any AI Trend
Effective marketing relies on timeless principles like understanding user intent and building trust, which remain crucial despite technological changes. Brand recognition, loyalty, and consistent value delivery help brands stand out and foster lasting customer relationships in a fragmented digita...
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"PressPectives" Podcast Reveals How "Are Media" is Conquering the Multi-Channel World
The media landscape is in constant flux. What worked yesterday might be obsolete today. So, how do established media giants adapt and thrive in this ever-evolving digital world? A recent interview with Joe Revill, Head of E-Publishing and Syndication at Are Media, offers some fascinating insights. And it also gives us a great opportunity to highlight the already-running podcast series, "PressPectives," that dives deep into these very topics.
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