Topic: Audience Understanding

  • 5 Ways to Make Your PPC Reports Drive Action

    5 Ways to Make Your PPC Reports Drive Action

    Focus on your audience's needs by identifying their key decisions and required insights, rather than just presenting data, to ensure reports drive meaningful action. Establish a trusted data source for reporting to prevent disputes over accuracy and maintain credibility, aligning with systems sta...

    Read More »
  • Organic Digital Marketing: Still Driving Real Results?

    Organic Digital Marketing: Still Driving Real Results?

    Organic digital marketing remains effective by focusing on audience understanding, value delivery, and authentic engagement across platforms. It builds trust and loyalty through genuine relationships and community, offering cost-effective long-term benefits compared to paid advertising. Success r...

    Read More »
  • How to Get Sponsored on Instagram: What 500+ Marketers Want

    How to Get Sponsored on Instagram: What 500+ Marketers Want

    Instagram sponsorships depend on building a strong personal brand, understanding your audience, and effective pitching rather than just high follower counts. Brands use two main promotion methods: paid promoted posts via Instagram's ad platform and influencer sponsorships, which involve organic p...

    Read More »
  • 9 Timeless Marketing Principles That Outlast Any AI Trend

    9 Timeless Marketing Principles That Outlast Any AI Trend

    Effective marketing relies on timeless principles like understanding user intent and building trust, which remain crucial despite technological changes. Brand recognition, loyalty, and consistent value delivery help brands stand out and foster lasting customer relationships in a fragmented digita...

    Read More »
  • "PressPectives" Podcast Reveals How "Are Media" is Conquering the Multi-Channel World

    "PressPectives" Podcast Reveals How "Are Media" is Conquering the Multi-Channel World

    The media landscape is in constant flux. What worked yesterday might be obsolete today. So, how do established media giants adapt and thrive in this ever-evolving digital world? A recent interview with Joe Revill, Head of E-Publishing and Syndication at Are Media, offers some fascinating insights. And it also gives us a great opportunity to highlight the already-running podcast series, "PressPectives," that dives deep into these very topics.

    Read More »