Topic: asset optimization

October 18, 2025

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Digital Visibility: The Key to Building or Breaking Brand Trust

Online brand perception is now shaped by both traditional search results and generative AI platforms, directly influencing public trust and credibility. Businesses must actively manage their digital presence across these platforms to ensure accurate information and counter misinformation from ext...

Google Performance Max Now Includes Waze Ads & Reporting

Google has integrated Waze advertising into its Performance Max campaigns in the U.S., enabling marketers to use existing creative assets for store-related goals and enhancing channel performance reporting. Waze ads now appear as Promoted Places in navigation pins, targeting users near physical s...

Google's AI Max For Search Launches Global Beta

Google's AI Max for Search is now in global beta, offering a unified suite of AI-powered tools across Google Ads platforms to enhance campaign performance through intelligent automation with minimal effort. A key feature is one-click experiments that allow advertisers to test changes directly wit...