Topic: ai-ready data
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Unlock AI Value: Start With Overlooked Data, Says BCG
Enterprise AI success depends on extracting value from overlooked data sources like customer feedback and logs, rather than just adopting new technologies. Data quality, governance, and AI-ready infrastructure are critical foundations for scalable AI implementations, with over half of midsize ent...
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Gartner Predicts Gen AI Disillusionment by 2025
Gartner's 2025 Hype Cycle report highlights AI agents and data management as peak hype areas, but warns of an impending reality check for many AI innovations due to inflated expectations. The study emphasizes the need for strategic AI implementation, refined data infrastructure, and AI Trust, Ris...
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Data Quality: The Paradigm Shift Is Here
The integration of AI into marketing technology demands a fundamental shift from traditional data governance, as poor data quality is now a primary barrier to leveraging AI and requires addressing human and procedural factors for data integrity. A new framework called CRUD 2.0 is proposed to mana...
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