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June 14, 2025

Google Tests Audio Overviews for Search Results

Google is introducing **Audio Overviews**, an experimental feature that provides spoken summaries of search results using **Gemini AI**, offering a hands-free alternative for users who prefer listening. The feature, available via **Google Labs**, includes an audio player with playback controls an...

June 5, 2025

Google Marketing Live 2025: Key Announcements & Updates

In a huge move towards social influence, Google announced a new hub to work with creators directly in the Google Ads interface. In a huge move towards social influence, Google announced a new hub to work with creators directly in the Google Ads interface. Available to test within the Google Ads UI starting at $5,000 per test instead of the previous $100,000 threshold. Available to test within the Google Ads UI starting at $5,000 per test instead of the previous $100,000 threshold. Start with wha...

June 5, 2025

Google DeepMind CEO Predicts AI Search and Assistant Dominance

Google plans to lead in both AI-powered and traditional search methods, with DeepMind CEO Demis Hassabis outlining distinct formats like AI Overviews for quick facts and AI Mode for complex queries. The shift to AI-driven search requires marketers and content creators to rethink SEO strategies, a...

April 25, 2025

Google Claims Full Ownership of Advertiser Assets in Local Services Ads

Google is asserting ownership of all content within Local Services Ads (LSA) profiles, including phone calls, and this extends to its affiliates, marking a significant shift in data control. The company is now collecting and analyzing detailed information from LSA calls – such as pricing, special...