Topic: agile marketing

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  • Salesforce Slackbot Evolves Into AI-Powered Agent
    January 14, 2026

    Salesforce Slackbot Evolves Into AI-Powered Agent

    Salesforce has upgraded its Slack assistant into an AI-powered work agent, leveraging conversational data to automate tasks, answer queries, and draft content directly within Slack for Business+ and Enterprise+ customers. Powered by the Agentforce 360 platform, the assistant acts as a context-awa...

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  • 5 Reasons Marketing Is Becoming an AI and Engineering Field
    November 20, 2025

    5 Reasons Marketing Is Becoming an AI and Engineering Field

    Marketing has evolved from a creative art form into a data-driven discipline that blends creativity with engineering methodologies, shifting from episodic campaigns to continuous, adaptive systems. Key drivers of this transformation include the use of real-time data for decision-making, modular c...

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  • Agility: The New Marketing Infrastructure Foundation
    September 4, 2025

    Agility: The New Marketing Infrastructure Foundation

    Agile marketing infrastructure is essential for businesses to adapt quickly to economic volatility and changing market conditions, enabling responsive strategy and growth. Modular marketing technology supports real-time personalization and innovation by integrating AI-driven tools that align with...

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agile marketing infrastructure (1) context-aware intelligence (1) continuous systems (1) AI Integration (1) modular assets (1) marketing budget scrutiny (1) enterprise operating system (1) Competitive Advantage (1)